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Your friendly-neighborhood Principal UX Designer, helping businesses that value their users gain an advantage for over 20+ years.

• Case Studies •

Spectrum - E-Commerce Experience for TV & Streaming

Evolving a TV & Streaming UX Strategy to Drive Offer Awareness

Challenge: Legacy banner-style promotions failed to engage Spectrum's 29M+ customers, limiting awareness and conversions for new streaming offers.
Solution: Designed a Streaming-style swimlane component that mirrored familiar streaming UIs and validated it through competitive analysis, prototyping, and user testing.
Impact: Delivered a 9% lift in awareness and 22% more traffic, making the homepage the second-largest driver of streaming conversions.

Recurly - Payment Method Management

Transforming Payment Management for Agents with Design Thinking Methodology

Challenge: Agents faced inefficiencies with an outdated, complex UI for managing payment methods, compounded by poor cross-functional collaboration.
Solution: Introduced design-thinking practices, modernized the payment management experience, and enabled the design team to lead UX research and usability testing.
Impact: Reduced agent time-on-task by 20%, improved team collaboration by 45%, and increased overall design team satisfaction.

Spectrum Reach - Auto Industry Analysis Sales Tool

Data Driven Storytelling that Provides a Competitive Advantage

Challenge: Ad executives struggled to create data-driven proposals efficiently.
Solution: Built an integrated proposal builder with clear storytelling prompts and Salesforce data integration.
Impact: Cut proposal creation time by 25% on average, improved client pitch quality, and increased adoption of Auto Analyzer features.

• About Me •

This site is a personification of the madness and gleeful joy I have experienced throughout my 20+ year career as an User Experience Designer. It celebrates the work I have done, the people I have worked with, the businesses; and the users I have had the pleasure of serving.

When you're ready, let's take our collaboration to whole new level by clicking the lever located below, or if you're risk averse the Contact button.

Experience

Principal Product Designer - Design Systems & Operations, Platform, E-Commerce

Spectrum

Nov 2021 - June 2025

Experience Architect

Slalom Build

Apr - Nov 2021

Senior User Experience Designer

Slalom Consulting

Sep 2016 - Apr 2021

Senior Interactive Art Director

Vladimir Jones

Mar 2012 - Dec 2015

Skills

User Experience Design

UX Strategy & Research

Design Systems & Operations

Cross-Functional Relationship Building

Team Processes Development & Optimization

Team Building & Mentorship

AI Driven Workflows

AI Vibe Coding & Prototyping

Generative AI

Dedicated to:

TOM RHATIGAN

The man that taught me the value
of taking pride in my work.

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